Inbound Marketing is shifting the Advertising Norm

Inbound marketing draws in customers to products and services via content marketing, social media marketing and search engine optimization.

In 2017 internet advertising is expected to overtake television. That growth is driven by Google and Facebook as can be expected and shows no sign of slowing down. However, others like Baidu, Microsoft, Yahoo, Verizon and Twitter, which also rely on advertising from digital media, can expect to gain from internet advertising growth